Wednesday, November 12, 2008

Great Time To Be A Real Estate Agent

Being an order taker in Northern New Jersey in the residential real estate world is over. For the past several years, if you had a real estate license, you could make money. Work was a 4 letter word and most agents didn't like that 4 letter word.
More agents are getting out of the business than are getting in. This should be a relief for the agents that actually work and worked hard to get where they got. These hard workers are still working hard and are still making the money they were making before. They are making the money they were making before because they took nothing for granted and kept working their job. The agents that are slow now have stated that business is slow and that they are going to wait for the market to come back.. Simply put: the workers are earning the order takers are yearning.

A part of our training and support regimen at CENTURY 21 Eudan Realty is to set a goal, write it down and make a plan. What a concept. This is what the business world calls a business plan.

I have interviewed many agents in the past year. Before I meet with them, I review as much of their statistics, their listings and how they market on the whole, as possible. At our meeting, we discuss production in a round about way. We then discuss what they are doing as far as prospecting. Prospecting can be anything from keeping in touch with past customers to anything one can imagine.
The workers say they are doing all of the things they did before. In other words, what made them successful they continue to do. AND they are maintaining their level of success. The order takers aren't doing anything that they may have done before and their transactions have dipped to an all time low or is non-existent.
For workers, this is the best time to be in real estate. Those considering this as a career, NOW is the time. We have a method of getting new agents going quickly as well as a method to restart that order taker and make them profitable.
A great time to get back to basics and be a real estate professional in Bergen County, New Jersey.


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