Hasbrouck Heights-Big Home-Big Lot
6 Bedrooms-Much more-Even a Pool!

Real Estate is a Contact Sport:
This is our Competitive Advantage

Bergen County Real Estate is a Contact Sport

Buying and selling residential real estate in Bergen County can be looked at as a contact sport. At our company, it is all about CONTACT!
Every real estate company and every real estate agent have many tools at their fingertips to utilize to help their clients. Our question at CENTURY 21 Eudan is: Why don't they use them? It's simple. They either don't know about them, don't have the patience to learn about them or they just don't want to spend the money to represent their clients in the utmost and best manner.
CENTURY 21 Eudan utilizes many tools that no other company or agent uses in Bergen County and I would say most of the State of New Jersey.
We use: 24 Hour On Demand Marketing with our hotline extensions for every listing. We use specific web sites for each of our listings. We enhance our listings by showcasing them on Realtor.com. We make videos of our listings and upload them to You Tube and 30 to 40 other sites to attract attention and eyeballs. Our website, Century21Eudan.com is the quickest website in the East, by having our visitors only clicking once to see homes available in the town they want!
All in all, these tools get us more leads for our buyers and our agents. What else does the consumer need....Just us!

A CMA on Your Company

As real estate agents, we learn how to do a Comparative Market Analysis, a CMA, when we want to get a listing. That is to get business. Do we ever do a CMA on us, our businesses, the company we work for? For the most part, the answer is no.
As owner of CENTURY 21 Eudan Realty, a 3 office real estate sales organization in Bergen County New Jersey, with offices in Hasbrouck Heights NJ, Washington Twp NJ, and Wood-Ridge NJ, I perform this “look in the mirror’ frequently. This is done to make sure the company has the utmost in competitive advantages for all of our agents to succeed. It is then up to our agents to take the tools and systems and use them in their own real estate businesses to succeed.
As real estate people, we understand the premise of a CMA. It is to compare similar homes in the same market to arrive at a price where we feel the house will sell at...and then sell our services and intelligence to the people selling the home. Let’s face it, unless one has a great competitive advantage that outshines all other companies, then it’s the charisma of the agent and the price for the home they have come up with, that will get or not get the agent the listing.

CENTURY 21 Eudan Realty has that competitive advantage that allows us to succeed. Yes, for the most part in some of our market areas we are new. That is why we are like that rental car company that says “We Try Harder.” We not only try, we perform.

Let’s compare us with everyone else. OR here are some facts that one should use when doing a CMA on their very own real estate office or company:
Does management compete with you for business?
Is there support staff? Do they help with input of listings? Make sure that you have at least 10 pictures to upload to the many sites...that work?
Does your manager insist on business planning with frequent review and help to make it really work or is this just an exercise you go through?
Do you use the tools that are available? Does your company provide the tools or do you have to pay for them? Would you use them anyway?
Does your company promote you first? Does your company always look for an extra competitive advantage to help its agents?
If you have the right answers for above stop reading this now. If you think your company could do more, you don’t know what your missing or want aggressive, do what it takes support email me at dfanale@c21eudan.com
Click here for a video for a Competitive Advantage