As real estate agents, we learn how to do a Comparative Market Analysis, a CMA, when we want to get a listing. That is to get business. Do we ever do a CMA on us, our businesses, the company we work for? For the most part, the answer is no.
As owner of CENTURY 21 Eudan Realty, a 3 office real estate sales organization in Bergen County New Jersey, with offices in Hasbrouck Heights NJ, Washington Twp NJ, and Wood-Ridge NJ, I perform this “look in the mirror’ frequently. This is done to make sure the company has the utmost in competitive advantages for all of our agents to succeed. It is then up to our agents to take the tools and systems and use them in their own real estate businesses to succeed.
As real estate people, we understand the premise of a CMA. It is to compare similar homes in the same market to arrive at a price where we feel the house will sell at...and then sell our services and intelligence to the people selling the home. Let’s face it, unless one has a great competitive advantage that outshines all other companies, then it’s the charisma of the agent and the price for the home they have come up with, that will get or not get the agent the listing.
CENTURY 21 Eudan Realty has that competitive advantage that allows us to succeed. Yes, for the most part in some of our market areas we are new. That is why we are like that rental car company that says “We Try Harder.” We not only try, we perform.
Let’s compare us with everyone else. OR here are some facts that one should use when doing a CMA on their very own real estate office or company:
Does management compete with you for business?
Is there support staff? Do they help with input of listings? Make sure that you have at least 10 pictures to upload to the many sites...that work?
Does your manager insist on business planning with frequent review and help to make it really work or is this just an exercise you go through?
Do you use the tools that are available? Does your company provide the tools or do you have to pay for them? Would you use them anyway?
Does your company promote you first? Does your company always look for an extra competitive advantage to help its agents?
If you have the right answers for above stop reading this now. If you think your company could do more, you don’t know what your missing or want aggressive, do what it takes support email me at dfanale@c21eudan.com
Click here for a video for a Competitive Advantage
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